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Field report

Two buying experiences, two pricing structures, one platform.

Custom e-commerce handling retail, wholesale, and subscriptions without a platform dependency.

Rockabilly Roasting Coffee roaster · Kennewick, WA E-commerce B2B + B2C

The problem

Rockabilly needed more than a storefront. They sell retail direct to consumers and wholesale to cafes and restaurants — two different buying experiences, two different pricing structures, one platform.

We built a custom e-commerce solution handling B2C sales, B2B wholesale accounts, and subscriptions. No Shopify, no plugin stack, no monthly ransom to a platform they don't own. The business owns the code, the data, and the customer relationships.

2channels
B2C + wholesale
0platforms
Fully custom owned
1codebase
Both experiences unified

What we delivered

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