Field report
Twenty years of reputation. A website that finally matched it.
Full custom site with brand identity, copy, and SEO for a Pacific Northwest paving company.
The problem
Don and Gary had built a real business the hard way — word of mouth, quality work, repeat clients across the Puyallup Valley. Their website hadn't kept up. It didn't reflect the scale of the operation or the quality of the work.
We rebuilt it from the ground up — brand, copy, and code — and fixed an NAP inconsistency that was quietly suppressing their local search ranking. The new site was designed to convert: clear service pages, strong calls to action, and copy that speaks to both commercial property managers and residential homeowners.
The site launched in six weeks. Every line of code was written for them. Every word of copy was written about their specific business, their specific market, their specific strengths.
“They understood what we do and built something we're actually proud to hand out.”
Don — A-Team Asphalt
What we delivered
- Custom-designed marketing site — dark, industrial aesthetic matching the trade
- Brand identity — logo refinement, color system, typography
- Full copywriting — service pages, about, contact
- SEO strategy — NAP correction, local search optimization
- Google Business Profile setup
- Email infrastructure
- Hosting, SSL, and ongoing maintenance
Let's talk
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