Don Lee and Gary Jorgensen are second-generation tradesmen. They founded A-Team Asphalt in 1995, built their crew the hard way, and have spent 30 years paving driveways, parking lots, and commercial sites across the Puget Sound — Seattle, Bellevue, Tacoma, and everywhere in between. They didn’t need a website to get this far. But referrals alone weren’t reaching the customers searching online.
The Challenge
A-Team had no website at all. Thirty years of work, a BBB A+ rating, a $2M insurance policy, and a crew that’s been together for decades — none of it was visible to someone Googling “asphalt paving near me.” They needed a site that conveyed the same directness and credibility they bring to a job site, without the typical contractor-website filler.
What We Built
We delivered a complete greenfield website in 7 days. The site reflects who A-Team is: no fluff, no stock photos, no generic copy. It includes:
- A bold hero section built around their tagline — “Asphalt done once. Done right.”
- A full services breakdown covering their 16 service lines, from paving and sealcoating to milling, striping, and snow plowing
- Credentials front and center — 30+ years, BBB A+ rating, WA contractor license, $2M insured
- Direct contact for both owners with phone numbers and emails — the same crew that quotes the job does the job
- A contact form for quote requests, keeping the path from search to conversation as short as possible
The Approach
The design leans dark and heavy — asphalt-black backgrounds, red accents, sharp edges. It matches the industry and the no-nonsense personality of the owners. The site is fast, mobile-first, and built to rank for Puget Sound paving searches across their full service area.
The Result
A-Team Asphalt went from zero web presence to a professional site that reflects 30 years of earned credibility — delivered in a single week. Don and Gary now have an online home that works as hard as they do.
